Art attack

Art attack

01 March 2013 - 09 July 2013
Argentina
Powerful murals that show the effects of alcohol consumption on the body are painted on various walls across the town of Tandil.

Public walls throughout the town of Tandil have been given a SR4Y makeover, after an initiative that saw powerful murals painted on school walls and motorway roadsides across the town.

Created by local students, the aim of the murals was to transmit information relating to blood alcohol levels, the effects of alcohol consumption on the body, and different ways to have fun besides drinking alcohol.

The artwork generated a great deal of interest, complemented by a campaign distributing leaflets containing further preventive messages on drink-driving. The murals and accompanying leaflets also helped educate locals about the importance of administering first aid at an accident scene.

The permanence of the murals, being a long-term fixture in the town, significantly helped to increase the initiative’s impact over time - reaching a considerable direct and indirect audience across Tandil.

A series of new spaces have since been located in the area, with fresh murals now planned to appear the walls of nightclubs and car packs close to nightclubs across a number of the town’s neighbourhoods.
 

Argentina

Argentina

• 29% of 18 to 25 years-olds admitted to driving a car while drunk
• Between 34% -50% of people have been passengers alongside a drunk-driver in the last 3 months
• Many young people do not perceive drink-driving as a very serious risk

South Africa

South Africa

• Only 19% of young people surveyed knows the legal limit for drivers
• 30% of young people have recently been passengers alongside a drunk-driver
• 30% have felt in danger of being hit by a car when walking home after a night of drinking

Vietnam

Vietnam

• Traffic crashes are the leading cause of mortality and morbidity among young people in Vietnam
• A high proportion of young people admit to frequent drink-driving
• Half of the youth population had at least one road accident in the last three years